WorkSamsung

Galaxy Wearable 3D OOH

Samsung Galaxy — 3D OOH Campaign

Type
3D OOH
Category
Brand & Campaign
Role
Creative Direction, Visual Development, 3D Motion Design

Overview

A 3D OOH campaign for Samsung Galaxy, developed for large-format corner displays. Through spatial composition, product choreography and anamorphic perspective, Galaxy devices extend beyond the physical boundaries of the screen.

Piccadilly — On-site Film

0:00 / 0:00

COEX — 3D OOH Film

0:00 / 0:00

Final Frames

8 frames

Galaxy Buds2 Pro case inside the 3D display box
Galaxy Buds2 Pro earbuds and tips floating apart
Galaxy Watch5 models in a row inside the display
A Galaxy Watch5 face pushing out of the screen
The watch face filling the corner display
Close-up of the Galaxy Z Flip4 cover screen
Galaxy Z Flip4 tilted inside the display box
Galaxy Z Flip4, Watch5 and Buds2 Pro together

Project Info

Client
Samsung
Agency
Rabbit Walks
Subject
Galaxy Buds2 Pro, Galaxy Watch5, Galaxy Z Flip4
Responsibilities
Creative Direction, Concept Development, Visual Development, Layout & Composition, 3D Motion Design, Animation, Lighting, Rendering, Compositing
Tools
Cinema 4D, After Effects
Year
2022

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