WorkVIRNECT

SQUARS

WebXR Platform — Brand Identity & Launch Visuals

Type: Brand Identity / Digital Platform
Category: Concept & Visual Development
Role: Brand Identity Design, Logo Design, 3D Visual Development

Overview

SQUARS is a WebXR platform developed by VIRNECT for creating and publishing browser-based AR experiences. Developed as an in-house brand launch project, the work established the platform’s visual identity from brand concept and logo design to 3D objects and key visuals, creating a distinct visual language for the new digital service.

Key Visuals

Colourful layered 3D capsule forms developed as part of the SQUARS visual identity.

Translucent 3D capsules and objects in the SQUARS colour palette.

Project Info

Company: VIRNECT
Product: SQUARS
Production: In-house
Responsibilities: Brand Concept Development, Brand Identity Design, Logo Design, Visual Development, 3D Object Design, Key Visual Design, Layout & Composition, Compositing
Tools: Blender, Cinema 4D, After Effects, Photoshop, Illustrator
Awards: Red Dot Award — Brands & Communication Design, 2023
Year: 2022

Next project

SQUARS All In One Platform Brand & Campaign, 2023