WorkSelf-initiated

The Scent She Couldn’t Resist

Tom Ford Lost Cherry — Concept Fragrance Film

Type
Fragrance Film
Category
Concept & Visual Development
Role
Creative Direction, Visual Development, Motion Design

Overview

The Scent She Couldn’t Resist is a self-initiated fragrance film inspired by Tom Ford Lost Cherry. Set within a seductive world of deep red, the film explores desire, instinct and transformation — revealing the beast she always was.

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Final Frames

8 frames

The woman looking back over her shoulder by a dark red curtain
The woman walking away down a red hotel hallway
A snow leopard walking down the same red hallway
The Lost Cherry bottle on a brass tray on a red velvet sofa
The woman from behind, holding the bottle at her back
Close-up of the snow leopard’s eyes
Hands holding the Lost Cherry bottle against red
The Lost Cherry bottle glowing on a red set

Visual Development

Character turnaround: the woman in a black velvet dress from front, side and back
Character developmentCentral character and wardrobe development.
Snow leopard turnaround from side, front and back
Leopard developmentAnimal motif and visual reference development.
Early bottle form study for the fictional brand RAFFINO
Early bottle form studyEarly fictional-brand product exploration before the Lost Cherry direction was finalized.

Project Info

Subject
Tom Ford Lost Cherry
Production
Generative AI / AI-assisted filmmaking
Tools
Midjourney, ComfyUI, Higgsfield, Seedance, After Effects
Responsibilities
Concept Development, Creative Direction, Visual Development, Character Development, Image Generation, Motion Design, Editing, Sound Design
Status
Independent project — not affiliated with Tom Ford
Year
2026

Next project

HYBE Original Story Brand & Campaign, 2021–2022