WorkHYBE

HYBE Original Story

Title Identity Series — DARK MOON, 7FATES: CHAKHO & Crimson Heart

Type
Title Identity Series
Category
Brand & Campaign
Role
Art Direction, Logo Design, Motion Design

Overview

A title identity series created for HYBE Original Story, spanning DARK MOON, 7FATES: CHAKHO and Crimson Heart. Each identity was developed around the mythology and visual language of its story world, combining logo design, cinematic 3D imagery and motion to create a distinct title reveal for each series.

01

DARK MOON

ENHYPEN

0:00 / 0:00
A dark eclipse surrounded by a thin ring of light against a star field.
Clear crystal fragments catching a bright flare of light.
Close-up of faceted crystal columns refracting light.

02

7FATES: CHAKHO

BTS

0:00 / 0:00
A dark futuristic cityscape beneath a red illuminated sky.
Close-up of a glowing amber eye reflecting a city.
Two glowing yellow eyes in the dark above city lights.

03

CRIMSON HEART

LE SSERAFIM

0:00 / 0:00
A field of red particles drifting through a dark red space.
Fine red light waves flowing across a dark background.
A glowing red faceted crystal surrounded by fine luminous strands.

Project Info

Client
HYBE
Agency
Rabbit Walks
Subject
DARK MOON, 7FATES: CHAKHO, Crimson Heart
Responsibilities
Art Direction, Logo Design, Visual Development, 3D Modeling, Motion Design, Animation, Lighting, Rendering, Compositing
Tools
Cinema 4D, After Effects
Year
2021–2022

Next project

The new Kia K9 Motion & Cinematics, 2021