WorkSelf-initiated

Frozen Clarity

Kiehl’s Clearly Corrective — Concept Product Film

Type
Product Film
Category
Concept & Visual Development
Role
Creative Direction, Visual Development, Motion Design

Overview

Frozen Clarity is a self-initiated Kiehl’s product film concept exploring clarity as a frozen world resurfacing into light. Through suspended bubbles, drifting frost crystals and fluid forms, the film imagines a surface that freezes, thaws and resets.

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Final Frames

8 frames

The serum bottle among ice crystals and bubbles
Ice crystals and splash, close up
Serum wrapping the neck of the bottle
Bubbles in the serum, macro
The bottle's shoulder held in ice
The Kiehl's logo through ice and bubbles
Bubbles inside the bottle
The serum bottle on a clean pale background

Project Info

Subject
Kiehl’s Clearly Corrective
Production
Generative AI / AI-assisted filmmaking
Tools
Midjourney, ComfyUI, Higgsfield, Seedance, After Effects
Responsibilities
Creative Direction, Visual Development, Motion Design, Editing, Sound Design
Status
Independent project — not affiliated with Kiehl’s
Year
2026

Next project

Galaxy Wearable 3D OOH Brand & Campaign, 2022