WorkHYBE

HYBE Original Story

Title Identity Series — DARK MOON, 7FATES: CHAKHO & Crimson Heart

Type
Title Identity Series
Category
Brand & Campaign
Role
Art Direction, Logo Design, Motion Design

Overview

HYBE Original Story를 위해 제작한 타이틀 아이덴티티 시리즈로, DARK MOON, 7FATES: CHAKHO, Crimson Heart로 구성됩니다. 각 아이덴티티는 해당 스토리 세계관의 신화와 시각 언어를 바탕으로 개발했으며, 로고 디자인과 시네마틱 3D 이미지, 모션을 결합해 각 시리즈만의 고유한 타이틀 연출을 완성했습니다.

01

DARK MOON

ENHYPEN

0:00 / 0:00
A dark eclipse surrounded by a thin ring of light against a star field.
Clear crystal fragments catching a bright flare of light.
Close-up of faceted crystal columns refracting light.

02

7FATES: CHAKHO

BTS

0:00 / 0:00
A dark futuristic cityscape beneath a red illuminated sky.
Close-up of a glowing amber eye reflecting a city.
Two glowing yellow eyes in the dark above city lights.

03

CRIMSON HEART

LE SSERAFIM

0:00 / 0:00
A field of red particles drifting through a dark red space.
Fine red light waves flowing across a dark background.
A glowing red faceted crystal surrounded by fine luminous strands.

Project Info

Client
HYBE
Agency
Rabbit Walks
Subject
DARK MOON, 7FATES: CHAKHO, Crimson Heart
Responsibilities
Art Direction, Logo Design, Visual Development, 3D Modeling, Motion Design, Animation, Lighting, Rendering, Compositing
Tools
Cinema 4D, After Effects
Year
2021–2022

Next project

The new Kia K9 Motion & Cinematics, 2021